Markus Ridder is a communications consultant in Munich. For his clients, he develops stories that persuade target audiences and the media, and fit their brand. As a trained journalist, he has excellent connections to multipliers and is able to find the best channel to reach the target audience. Markus specialises in the tech enviroment, the digital and automotive industries as well as consulting and auditing. He is currently working for AutoScout24, Porsche Consulting, Mazars and ZEISS, among others. He is the first port of call for international companies when it comes to their presence in Germany.
Good PR means one thing above all: telling good stories. Together we will develop a story that will persuade both your target audience and the media. Why am I just the person for this job? Because I'm not only a journalist and PR consultant. As a crime writer, I know exactly how to create tension.
The best story is worth nothing if no one wants to hear it. Journalists and other multipliers are besieged with emails and receive countless phone calls. Often even the best stories don't get through. As a trained journalist, I have high credibility with my colleagues in the press. They listen to me, and, if the story touches the right nerve, they pick it up.
Sometimes it's just about awareness – and that doesn't have to be a bad thing. But anyone who wants to be in the media at any cost often damages their brand or corporate reputation. If you like, we can formulate core messages and a strategy that fits your brand so that we position your brand in the right environment and with the right message – PR with a delicate touch.
What other people say about me
„I know Markus Ridder as a reliable and honest PR professional. He communicates the issues with masterful style and passion.“
Markus Quint, Director Corporate Communications, Messe Frankfurt
„Markus Ridder is not only a good communicator. He also knows what really matters for companies in the digital sector.“
Marit Meineke, Senior PR Manager, Match-Meetic
„Working with Markus Ridder is a pleasure. He is an excellent, fast writer and has an exceptional network in the world of trade fairs and events. And most importantly, he is absolutely reliable and a good sparring partner.“
Christiane Appel, Editor-in-Chief, m+a report. THE EXHIBITION MAGAZINE
„I know Markus Ridder from a large number of projects at my previous companies. He has a keen sense for people and media topics, and always finds the right words.“
Marion Modes, Senior PR Manager, AutoScout24
„What I value most about working with Markus Ridder is his creativity and strategic approach. And that he knows how to have fun at work too.“
Jürgen Sindhu, Managing Director, pi cube